|Picture from http://goo.gl/BdoK|
However any of us may feel about the Twilight Saga by Stephanie Meyer–which I admit, I have read–it is interesting to see how the release of the novel has an effect on what teens are reading. According to an article in the Telegraph (it’s been in my inbox for a week and I’ve just now had time to get to it), sales for Wuthering Heights has quadrupled over the past year because Edward and Bella refer to it in Twilight. These teens are beginning to do what I do, as an avid reader: go read whatever it is characters are referencing so they have a working knowledge of the references. This is the first step to understanding allusions.
Publishers are taking flak for changing the cover of Wuthering Heights to this, which appeals to the vampire romance-loving teens. According to the Albuquerque Examiner article from April 11, 2010, the covers of Romeo & Juliet and Pride and Prejudice have also received a Twilight make-over.
Rachel Harcourt, a buyer at Tesco, which seems to be the Wal-mart or SuperTarget of the UK, says,
The new sleek black gothic-style covers of Wuthering Heights clearly appeal to lovers of vampire romance stories and are helping them to try out a different read. Anything that encourages teenagers to read good books is welcome as there are so many distractions which prevent today’s youngsters from developing reading as a hobby.
I’m inclined to agree. Anything that encourages teens to read at all is fantastic in my book, whether it be the newspaper, or graphic novels, the Twilight Saga, or captions on the television.